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Tata Young
At age 23 Tata Young is already a nine-year veteran of the music industry. She has sold more than 12 million albums, made it to the cover of Time magazine, and established herself as a symbol of change for the Thai music industry.

RISE TO THE TOP Amita Marie Young (Tata is her nickname) was born in Thailand on December 14, 1980, daughter of an American father and a Thai mother. She began to chase her dreams at an early age. Says Tata, I started singing when I was eight years old but it all started when our family was sitting and watching TV and there was a singing contest on and it was really funny cause I turned to my dad and said I can do that!. He was really impressed because Id never said anything like that to him before. So he asked me if I wanted to sing, of course I said yes. We went to a professional teacher, entered a contest and I won and thats how it got me this far.

At age 11, Tata beat 5000 other aspirants to be crowned winner of the The Nationwide Thailand Junior Singing Contest. Within a short year, Tata had recorded and released her debut Thai album Amita Tata Young which shot up the charts and sold more than a million copies in less than five months. Almost overnight and at only 15, Tata had become the biggest pop sensation in Thailand.

The success continued when her follow-up album Tata sold 1,000,000 Copies. Celebration, her next release, also hit the million-copy mark. 1995 brought her a collection of top awards, including Entertainer of the Year and Best Recording Artist, Music Video of the Year, Number One and Two Singles of the Year, and Album of the Year for Amita Tata Young at the Radio Vote Awards in Thailand.

But her proudest moment came in 1998. As she says, My most impressive achievement would probably be being able to sing the theme song for the Thirteenth Asian Games that were held in Thailand. It was such a great honour for me because I got to sing in front of the royal family and in front of millions of people.

SINGER, ACTRESS, MODEL Tatas talents have not been limited to just singing and performing live on stage. Ive modelled, Ive catwalked, Ive been on the cover of a couple of magazines and Ive done two movies and one TV series. Being able to be on the cover of Time magazine was a great honour for me. It was really really exciting. She made her film debut in 1997 in a movie called The Red Bike Story which broke the all-time attendance record for any movie in the history of Thailand.

She remains modest through it all. Im quite honoured to be named Thailands female superstar. Ive never really thought of myself that way so thank you very much. [Laughs] But glamour and showbiz is not the only thing Tata is interested in. In 1997 she formed the Tata Young Fan Club to provide assistance to The Human Development Foundation, a charitable foundation serving underprivileged children in Thailand.

You can read the rest of our feature on Tata Young in the April 2004 issue of The Record Music Magazine available at your local newsagent.

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