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Crazy Frog
Of course he made it to the top of the charts in a flash ~ after all, whatís one giant leap for a seriously crazy frog? The Record profiles this unlikely chart topper as he returns with a full dose of frog-tastic tunes.

Itís what parents over the years have always suspected ~ the pop icons that their kids are crazy about are just plain frogs! What started as a joke out of a Swedish teenagerís bedroom has gone on to become a proper phenomenon in the music world with all the trappings of a bona fide super hit act ~ #1 singles, repeated radio and video airplay, ringtone success and a highly anticipated full length album. All this excitement over a frog?! You can be sure there is a swarm of pop princesses sulking in the sidelines somewhere right now! Crazy Frog, in the meantime, is getting ready to set the dance floor on fire once again. Hereís a look at how he leapt to success.

It all began in 1997. Daniel Malmedahl, age 17 at the time, was playing around, trying to imitate the sound of a two-stroke moped engine. He recorded this onto his computer as a joke and found that everyone he played it for could not stop laughing when they heard it. Soon the recording was posted on the web, where it caught the attention of a Swedish television researcher who persuaded Daniel to perform the sound live on television. Recordings of this performance began appearing on peer-to-peer file sharing networks and various other websites.
This was how, in late-2000, it came to the attention of fellow Swede Erik Wernquist, who was inspired to create a 3D animation ~ the now-famous frog ~ based on the recording. It was titled The Annoying Thing and quickly became a popular attraction on Erikís site as well.
The Thing was becoming increasingly popular but Daniel and Erik had no idea exactly what a phenomenon they had created until ringtone company Jamba! contacted the two for permission to sell it as a download for phones.

Once the Crazy Frog ringtone was put out into the virtual world there was no stopping the craze. Jamba! supported the release of the ringtone with an aggressive marketing and advertising strategy and suddenly it became the best-selling, most recognisable ringtone in the United Kingdom. Reports say that Jamba! has earned an estimated £14 million from the ringtones, making it the most commercially successful ringtone of all time!

The Frog ringtone had taken over phones in Europe, the UK and the US by early 2005. Now it was time to take things to the next level. This came in the form of a song. Crazy Frog made his musical debut with a dance mix of the Beverly Hills Cop theme Axel F. Needless to say, Crazy Frog as a popstar was a massive success. The single was released on May 23, 2005 and reached the #1 spot in the UK Singles Chart, outselling the nearest contender, Coldplay, by four copies to one. The track reached the number one spot in the UK, Australia, Europe and India. In the summer of 2005, the song remained in the Top Ten in European music charts and #50 on the Billboard Hot 100 Chart.

You can read the rest of our feature on Crazy Frog in the April 2006 issue of The Record Music Magazine available at your local newsagent.


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