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Mobile Singer
Sarnali Bhowmick has every reason in the world to be excited. This young lady in her early-20s has a music video on air, an album to be released soon and one of India’s most renowned music directors as a mentor. What started this all for her? A simple phone call.

Sarnali is one of thousands that entered Channel [v]’s Airtel [v] Mobile Singer, a talent hunt where aspiring musicians could enter by simply picking up the phone and singing a Bappi Lahiri song. Sarnali was among 17 finalists who flew to Mumbai to spend three days with Bappida, training (and competing) for what was ultimately her win. “I was a little nervous,” says Sarnali, “but I was also excited. There was a lot of competition in Mumbai as there were so many good singers. But I had confidence in myself.”

The song that got Sarnali through to the finals was Bappida’s Jawaani Jaaneman and her experience in the finals left her nothing short of ecstatic. “Bappida’s a great composer so working with him was a big honour for me,” says Sarnali. “As a person also he’s very good and very kind. I was very excited about working with him.”

Sarnali’s debut music video is for the song Hum Ko Aaj Kal Hai from the film Sailaab. The music video was shot at Gorai Beach near Mumbai overnight from 7.00 pm to 7.00 am non-stop and premiered on Channel [v] in late February.

For this geography graduate from Kolkata, Mobile Singer provided a platform for her ultimate goal ~ to be a professional playback singer ~ which is why she entered the contest in the first place. “My aim in life right now is to be a playback singer,” says Sarnali. “That’s what I keep trying for, actually. I’ve appeared at many stage performances in Kolkata.” She’s one step closer. Since her win, Sarnali has sung for a song for the film Blackmailer alongside popular Bollywood singer Kunal Ganjawala. “My win will help me become a playback singer because my album has already been recorded and will be released soon,” says Sarnali. “It could be a very good opportunity for me.”

You can read the rest of our feature on Mobile Singer in the April 2006 issue of The Record Music Magazine available at your local newsagent.


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