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50 Cent
Because we're sick and tired of listening to rappers who brag about their fancy ice, bling-bling, lesbian girlfriends and whatever else they claim to own, we decided it was time to let you know when the real deal came along. Meet hip-hop music’s latest poster boy - 50 Cent. He’s the real deal, with his hard-knocking hip-hop rhymes and gangster ways. In his music he takes us back to the real mean streets, and with the lifestyle he leads, fueled by his past track record of crime, violence, near-death experiences, and drug pushing, you can bet that he’s only just begun to churn out the good stuff.

And now, The Massacre, 50 Cent's latest gun-blazing street party album is about to make a killing on the charts in 2005. This is just in, it’s already sold more than 1.1 million copies on the US Charts in its first week alone this March, easily earning the honor of biggest debut of 2005. So we thought it would be nice if you were the first to know what the fuss is all about. As usual only one publication was given the exclusive transcript, courtesy, his label Universal Music India. We managed to catch up with the hottest rapper in the world today – and this is what he had to say…

So what’s the new album all about?
50 Cent: I really wanted to make this album to let people know where I was at. The new album is serious. I’m covering what was missed on Get Rich or Die Tryin’. My thought process going into The Massacre took me back to the days when I was hustling. I’m looking to move the competition off the block. The album title says it all. I want all the rappers to move the f*** out of the way… (Laughs)

Your first album sold 11 million copies; do you think the new one can outsell that? There must be pressure...
50 Cent: Yeah, I'll outsell it. (Laughs) If I sell it under, I feel like a failure. But everything I did on Get Rich Or Die Tryin', I did for the first time. Now, I know what's expected of me and I'm prepared a little more…

You’re a man of the streets…a real tough guy. That plays out into your music doesn’t it?
50 Cent: I’m more of a hustler than all of the other things. (Laughs) So I talk about that aspect of my life…the struggles that me and everybody in my ‘hood went through. The music for me is a way for me…away from the bullshit.

There are a couple of serious songs on the new album. You seem to have a lot to say…
50 Cent: Rappers I think take the easy way out. They write about how they sold drugs and did dirt as if there were no repercussions. They don’t write about the affects of street life. They don’t write about how that lifestyle alters them. And that right there is more interesting. When you do that you are touching a lot of people.

So you did that this time?
50 Cent: I spent more time developing the right concepts for The Massacre. There's even a song on the album called Baltimore Love Thing, it's about heroin; well it's actually about addiction. That's why I call it Baltimore Love Thing, because of the high rate of heroin addiction in Baltimore, Maryland. I made the record; I think it's exciting…I feel like it's a really good album. My first real single off of the album is Candy Shop

A few years ago, you got gunned down and almost died. When you left the hospital, your record company pulled out and you had no backing behind you. What pulled you through to make you the successful artist you are today? Any single thing you’d like to share with us…
50 Cent: I have to say that Eminem saved me from the streets. If I sat out there in the ‘hood long enough the cycle says that you stay there until you kill somebody, you get killed or you go to jail. When I was shot and dropped off of Columbia Records, there were was definitely a point where nobody thought that I was going get another shot. I had a little aura around me from activity in the actual ‘hood that made labels afraid to do business with me, especially after I got shot.

But why were the record labels afraid to sign you on? They’re always looking out for the next big thing in rap music and you fit the bill completely…
50 Cent: Me being from New York, and having the buzz that I had in the underground, and not being seriously considered for a record deal, it all came from my reputation in the street. It's a better investment for a company to invest in a studio gangsta, or someone who’s just making up those harsh realities, than it is for them to business with someone who is actually from that environment. (Laughs)

Tell us about the kind of music you’re into these days. What’s hot on the streets according to you?
50 Cent: For me, it's what mood I'm in, my musical preference. At some points, I like listening to Talib Kweli, Common Sense, Mos Def, or other artists that people might consider conscious. I can get into them when I'm in that zone, and when I want to hear the other s**t….I've got that available for me too… (Laughs)

You can read the rest of our cover story on 50 Cent in the March 2005 issue of The Record Music Magazine available at your local newsagent.

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