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30 Seconds To Mars
When actor/musician Jared Leto decided to pursue music, he ignored his existing star status, focused on the music and let it speak for itself. Turns out, this was a smart move! Since its formation, his band 30 Seconds To Mars has built a loyal fan base and won over the critics as well. Here’s our profile of the band; we definitely recommend that you give their music a listen.

1. THE BAND BEGAN AS A FAMILY PROJECT STARTED BY JARED.
Jared had already made a name for himself as an actor, appearing in films like Fight Club, Requiem For A Dream, American Psycho and Panic Room, when he began to explore his musical side and formed a band with his drummer brother Shannon around 1998. The brothers worked on their sound, inspired by varied influences including artists like Pink Floyd, The Cure, U2, Bjork, The Who, Depeche Mode and Led Zeppelin to name a few. They are often asked about the source of the band’s name and have explained in various interviews that it has little to do with the universe or space as the name might suggest. It reportedly comes from a thesis they found online written by a former Harvard professor. They felt the lyrical phrase 30 Seconds To Mars best represented their sound and what their music is all about.

2. THEIR DEBUT WAS NO EASY RIDE.
After roping in live musicians Matt Wachter on bass and keyboard and Solon Bixler and Kevin Drake on guitar, the band set out to build their reputation as a solid musical act. You would imagine that Jared’s well-established star status would make this easy, but, in fact, it had the opposite effect. Actors trying to make it as musicians are often seen as being posers that have a little too much confidence in their own abilities and Jared acknowledged that dismissing this notion for himself was going to be “an uphill battle”. Artists like him have to work harder to earn a fan’s trust and the band did just that, touring relentlessly and really connecting with the fans through their music. The buzz around the 2002 self-titled debut album grew steadily but it was their follow-up, 2005’s A Beautiful Lie, that really made waves.

3. THE MUSIC COMES ACCOMPANIED BY ICONOGRAPHIC IMAGERY.
Like many iconic bands before them, 30 Seconds To Mars is deeply involved in creating a visual universe to accompany their music. The band has always been interested in iconographic imagery and this is reflected in their artwork and logo. The band’s logo is a phoenix which bears the phrase ‘Provehito In Altum’ which when translated means ‘Launch Forth Into The Deep’; this is also the band’s motto. A Beautiful Lie, the album, is also accompanied by a Trinity logo made up of three skulls and the motto.


You can read the rest of our feature on 30 Seconds To Mars in the September 2007 issue of The Record Music Magazine available at your local newsagent.






































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